Program

Here’s an overview of what’s in store over the conference’s three days. Check your official program for dates, rooms, and all other logistics.

MAY 5

Pre-Conference Workshop: Change Communication (9:00 am to 12:00 pm) Chris Thornton, OIM Communications, Deloitte Chris will lead you through a dynamic and interactive workshop, sharing his insight and solutions for working with leaders and communicating change. Note: Workshop registration is only $99. Registration is in addition to general conference registration.

Conference Keynote: Communication: What’s Next? Doug Oliver, Press Secretary of Philadelphia Doug as ambassador communicator will welcome you to Philadelphia and discuss the foundation and future of communication.

Persona to Psyche: Psychology of the Authentic Enterprise Eric Meade, Senior VP, Institute for Alternative Futures Eric will share the latest breakthroughs in psychology research and what that means for the communicator.

Future of Social Media as (Meaningful) Communication Richard Nacht, Society for New Communication Research, Senior Research Fellow, CEO and Founder of Respond Media Richard will share insights about the impact that social media will have on business and how you can stay ahead of the digital pack.

Social Media Panel: Keeping it Real Day and Zimmerman, GE, Sun Microsystems, Walmart No hype. Best practice solutions from the trenches. Be ready to bring your questions.

MAY 6

Keynote: Understanding the Multi-Generationational Workforce and the Communicator as Catalyst-in-Chief in Unleashing Its Power Jason Ryan Dorsey, TheGen Y Guy™ Bestselling author Jason Ryan Dorsey will give you tools you can use now to communicate effectively with all four generations in the workforce.

Not Just Engaged, but Inspired Employees Terilyn Monroe, HR Director, responsible for Community, Change Leadership and HR Communications, Intuit

When Pirates Attack: Crisis Communication Case Study Mary Ann Kotlarich, Director, External Communications, Maersk North America Mary Ann will demonstrate how preparation, partnerships, leadership and technology were crucial to successfully manage a crisis that received global media attention.

SharePoint Case Study Ann Saridakis, Director, Internal Channel Strategy & Development, Pitney Bowes, Inc. Ann will discuss and demonstrate the evolution of their intranet portal, and how they are effectively using SharePoint and its tools.

Tapping the Collective Intelligence of Your Organization: “Unconference” and Crowdsourcing Workshop Mary Boone, President, Boone Associates Bring an open mind because this unique workshop will stimulate your imagination and challenge you to rethink the way you add value as a communicator in your organization. You’ll also brainstorm solutions to Hot Topics attendees choose.

Putting Strategic Persuasion into Practice Mario Moussa, Co-Author, Art of Woo Whether you’re introverted or extroverted, competitive or collaborative, intellectual or practical, the Art of Woo will strengthen your persuasion skills as a crucial business partner.

MAY 7

Keynote: The Sustainable Organization – 13 Trends All Leaders Need to Prepare For Bob Kelleher, Former Chief Human Capital Officer, AECOM Using multimedia, Bob will share the latest workforce trends and share strategies and solutions to help you and your leader navigate these challenges.

What’s Your Story? Creating Communications Programs that Excite and Engage Cynthia Forstmann, Co-Founder, AllegoryStudios This interactive session will help participants discover what universal stories – or archetypes – are active in their organizational culture. They will learn how to use a story as a creative blueprint for communications that aligns, engages, educates, promotes and recruits.

Communicating Financial Results to Employees Ethan R. McCarty, Editor-in-Chief of IBM’s Global Intranet, Manager of Alumni Relations, IBM Ethan will share insight on how IBM effectively communicates and contextualizes leadership’s decisions through sharing its financial information with its global workforce.

Turnaround: How Communications Created World-Class Employee Engagement at The Campbell Soup Company Owen Edmonston, Director, Organization Communications, The Campbell Soup Company Owen will discuss how leadership and communication partnered to improve employee morale, engagement and the bottom line.

What’s Ahead: Future of Networked & Virtual Organizations Diane Gayeski, Professor of Strategic Communication, Ithaca College This presentation will look at research-based scenarios for the future around issues that will directly impact communication professionals and the organization.